Crista Aladjadjian
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Revving Up Marketing: How beCreatives Fueled the Lime Truck's Brand Revolution

The Lime Truck is a Southern California food truck that has been serving up “damn good” tacos and other Mexican-inspired cuisine since 2010. They’re known for their fresh, flavorful ingredients and their commitment to using ethically sourced products. The Lime Truck also caters for events of all sizes, from weddings to corporate parties.

1 editor

100+ days together

100+ videos made

Crista Aladjadjian

Marketing Director


Crista, the marketing director of the Lime Truck, a prominent SoCal food truck brand and expert caterer, faced a significant challenge in developing a strong content marketing strategy. Their goal was to enhance their positioning in the market as a franchise brand. Although they were good at filming videos,  the editing is where all the trouble was. Every solution they considered prior to beCreatives was either too expensive or overly complicated, requiring the coordination of multiple people for a single project.

“beCreatives is  the turnkey post-production solution that you won’t find anywhere else.”

beCreatives presented an ideal solution, offering an all-in-one platform where a dedicated editor could handle editing, finding graphics, picking the best music, and even providing advice on content distribution. This combination of services was unparalleled in value and efficiency, addressing the Lime Truck’s content marketing goals  in a comprehensive manner.

Working with The Lime Truck is really pleasant, Crista provided me with everything I need to create the best “formula” for their video style.


Editor at


With beCreatives, the Lime Truck experienced a remarkable transformation in their content quality. Their dedicated editor at beCreatives devoted time to fully understanding the brand, vision, and goals, thus creating a style that surpassed their expectations within their budget. 

Crista particularly values the personalized service from her account manager and the user-friendly platform that allows for quick and efficient work order submissions. This efficiency not only maximized their budget but also reduced the cost per video. The benefits of this partnership are clear: lower costs per video, massively improved content quality, and easy-to-use content management platform. Crista wholeheartedly endorses beCreatives as the best post-production solution in the market, praising the team’s deep understand of the Lime Truck’s brand and their ability to produce exceptional content that aids in business.

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