Creating a WINNING video ad is more than a challenge, it’s a GOAL for every digital entrepreneur!
So after a reasonable amount of video ads we’ve watched and made… We noticed, that all video ads are similar in a way, right? So there must be a PATTERN!
And this FORMULA is all about it!???? Ease your headache when thinking about another idea for an ad – use this formula to create an outline for any video ad!
- HOOK the viewer by asking a painful / problematic question.
What would be your hook? Have your product / service in mind.
- TEASE with an easy solution to their problem.
What solution can you offer? Do not reveal everything- tease them a little!
- BENEFIT by showing how your product / service will make them happy.
We have no doubt your intensions are good, but what exactly is the benefit your viewers will receive?
- SHOW TRUST (social proof, proof that others do it as well).
Has someone else tried / used it? Liked it? Show off a little!
- ADD CTA.
Just specific one. The exact action you want your viewer to do. Click through action matters! And remember- there only can be one CTA per video!
